A dealership storefront that renders before the photos load
A national dealership group needed inventory, store pages and financing applications on one fast storefront, with content its marketing team could edit without a deploy.
Inventory changed constantly across dozens of dealership locations, and most shoppers arrived on mobile from paid ads — where a slow first paint costs the click that was already paid for.
We split the site by how often each surface changes: statically generated marketing and store pages, incrementally regenerated inventory, server-rendered search. Content moved into a CMS so campaigns stopped waiting on engineering.
The storefront shipped on schedule and handed content control to the client's marketing team. Ask us for the engagement summary and the Lighthouse numbers before and after.